Business Challenge & Pain Points
The client needed a way to turn expert skincare consultations into immediate revenue, but their existing process created unnecessary friction.
Lost Sales Opportunity: The client couldn’t easily turn expert advice into immediate purchases, leading to lower conversion rates after consultations.- No Scalable Engagement: They lacked a system to deliver personalized, one-on-one expert consultations, limiting customer engagement and loyalty growth.
- Complex E-commerce Integration: It was a major technical hurdle to build a stable system that combined live video/booking with real-time, flawless checkout synchronization on Shopify.
- Friction and Abandoned Purchases: The lack of seamless integration between expert consultations and the e-commerce platform created a broken experience, compelling users to manually locate products, which directly led to purchase abandonment
Solution
DevCom transformed the client’s idea into a fully functional, scalable web platform that bridges skincare consultations with e-commerce capabilities.
Key steps included:
- Business analysis: Segmenting the concept into modules and user journeys and establishing data flows between Shopify and the video consultation system.
- Design: Creating user-friendly UI mockups emphasizing conversion and simplicity, then honing them over multiple design iterations in collaboration with the client.
- Development: Creating a contemporary, responsive web application with Angular and .NET hosted on AWS for scalability and dependability.
- Video conferencing: LiveKit powering secure one-on-one sessions that are integrated in.
- Shopify integration: Connecting directly to the client’s Shopify store through an API to get product listings, make personalized carts, and send users to pre-filled checkouts with recommended items.
- Workflow automation: Reducing manual work by automating product synchronization and order status tracking.
- Agile approach: Following Scrum, allowing the client to test features early and provide feedback at every stage.
This project adhered to DevCom’s standard methodology for developing Shopify-based software, which uses modular design and careful architecture to balance user experience, scalability, and performance.
Value Delivered
DevCom delivered a ready-to-launch platform that successfully transformed a simple business concept into an interactive, customer-driven e-commerce solution.
Key outcomes:
A modern, scalable web platform integrated with Shopify- A frictionless experience connecting skincare professionals and consumers
- End-to-end sales flow, from consultation to checkout, in one environment
- Future-ready architecture for multilingual support and affiliate marketing growth.
The project shows how custom web solutions and Shopify software development can be combined to create unique and profitable customer experiences.
