Business Challenges
Salvage vehicles needed to reach online auctions quickly and accurately. However, the auction ran as a separate system from the CRM that managed the rest of the lifecycle.
Solution
DevCom integrated the salvage CRM with the online auction platform so vehicles and their data could move automatically between the two.
Vehicle Data Flows Straight to Auction
Vehicles prepared in the CRM, together with their photos, valuation, and condition details, are sent to the online auction platform without manual re-entry. Stock reaches buyers faster and with fewer steps.
Results Flow Back to One Record
Auction outcomes are returned to the CRM and attached to the right vehicle. This keeps each record complete and gives the team a single, accurate view of the full lifecycle.
Auction History Guides Every Disposal Decision
Historical auction results feed the CRM’s route. It compares similar vehicles by make, model, year, and damage level, and it shows the expected return from auction, parts, or scrap, so every new vehicle goes where it earns the most.
Two Systems Kept in Sync
The integration keeps the CRM and the auction platform aligned, so the same vehicle data stays consistent on both sides instead of being maintained twice.
Value Delivered
Faster Time to Auction
- Automated data flow gets salvage vehicles listed sooner, shortening the path from intake to sale.
Fewer Manual Errors
- Removing hand-keyed handoffs between the CRM and the auction cut the mistakes that came with them.
One Complete Record
- Auction results feed back into the CRM, so every vehicle carries its full history in one place.
A Scalable Foundation
- Built on AWS, the integration is designed to keep pace with high daily vehicle volumes.
Higher Return per Vehicle
- Triage Forecast shows the potential profit from every sales channel, so each vehicle goes where it earns the most.
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